27.03.2020.








The Austrian impact company goood, operator of sustainable mobile phone brands in Germany and Austria, is the first telecommunications company in Europe to be certified to the highest global, social and ecological standards as B Corporation - B Corp for short. As a pioneer, goood sets an example for sustainable and ethical entrepreneurship in the telecommunications industry.
"The B Corp seal shows transparently what we stand for since the founding of goood: profit and purpose are not contradictory – this is also true for the telecommunications industry: Customers surf and talk, 10% of their monthly fee is donated toa socially or ecologically sustainable project. For us the certification is an important milestone." said Claudia Winkler, co-founder, and CEO of goood.
The certification is awarded by the non-profit company B Lab, and it is the only certification for companies that measures all social and environmental practices, going far beyond traditional product seals or certifications. Balancing economic profit with social and environmental responsibility is the declared goal of all B Corp certified companies. All certified companies are committed to fighting poverty and protecting the environment. At the same time, they want to strengthen communities and create skilled, decent and meaningful jobs.
goood is part of a global movement
Together with 3,000 other B Corp. certified companies, such as Patagonia, Ben & Jerry, Innocent, Triodos Bank, Ecosia, or Soulbottles, goood aims to leverage the power of entrepreneurship to solve social and environmental problems and drive societal change through sustainable economies.
CEO Claudia Winkler: "With our actions, we also want to be a role model for other companies and inspire them to take a step to support the SDGs. We actively contribute to a socially and environmentally sustainable world by promoting sustainable consumption. In light of global challenges such as scarcity of resources, climate change and the growing inequality that our society faces, it needs companies committed to a more sustainable future."
How did it all start?
goood mobile was launched by a team of experienced Telco executives and NPO Experts as the first Impact mobile service offering in Germany in Spring 2017. After the first successes in Germany goood mobile was also able to start in Austria in October 2017. In addition to numerous recognitions and prizes, the company was also honored as the "Top 50 Most Impactful Global Social Innovator 2019" during the World CSR Day 2019 in Mumbai. More about goood: www.goood.de, www.goood-mobile.at
What are you currently working on?
We are proud that we just now launched our cooperation with Vodafone in Germany and can extend our reach. We always have attractive promotions on our page so pass by and #supportsustainablebusiness - buying locally and fair now also contributes to a sustainable future after the crisis
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